Tag Archives: website copy that converts

White-Line Fever And Its Impact On Prospect And Customer Perception

Posted on March 26, 2012 by Adam Hommey (Help My Website Sell)

How is it POSSIBLE?

How can you have marketing copy proofread five times and STILL have typos after it gets sent out?   Why do you sometimes need to read something four times before you understand it?  Why do your prospects keep asking questions you’ve already answered?  Why is there so much “sloppy” copy out there, full of “careless” errors?   How?  WHY?

- ARH

P.S. Subtlety and persuasion elements play as much (if not more) a role in how well your website converts, than making sure your opt-in box is in “exactly” the right spot.  Click here and learn how we can help you with that.

Posted in Conversion Conversation, Copywriting, E-Mail Marketing, Monday Marketing Moments | Tagged , , , , , , , | Leave a comment

A Radically Different Approach To Website Development

Posted on October 31, 2011 by Adam Hommey (Help My Website Sell)

For every internet marketer, entrepreneur, and professional service provider who is “looking forward to” a new website for your new venture or launch, I’d like to propose a different way of thinking for you to consider and decide if it makes sense for your business:

The question I pose at the end will hopefully help you weigh what’s most important to you.

- ARH

P.S. Learn more about a solution that helps you implement this radically different approach via a Quick-Launch WordPress Website.

P.P.S. Or, if your project is already under way, learn how you can benefit from website content coaching and how others like you already have.

Posted in Conversion Conversation, Monday Marketing Moments, Website Conversions, Wordpress | Tagged , , , , , , | 1 Comment

Writing From The Pain: How Does This Help You Write Website Copy That Converts?

Posted on September 26, 2011 by Adam Hommey (Help My Website Sell)

About mid-last week I hit a creative brick wall and it really started holding me up.

I couldn’t focus – even after proactively making sure no distractions could reach me except by brute force.  The “creative edge” I need to get through a couple of our soon-to-be-finished projects just wasn’t showing up.   I was stymied.  I was stuck.  I caught a Law & Order SVU marathon, but those don’t last forever.

So what’s been holding me up?  Click the Play button below and learn how I blasted through by writing from the pain:

- ARH

P.S. Aside from everything I say in the video, I know it’s hard to objectively look at your own website content and create something that converts.  Our Live Website Reviews video critiques are that “second set of eyes” you need.

Posted in Copywriting, Monday Marketing Moments, Sales Copy, Website Conversions | Tagged , , , , , , | Leave a comment

Do Your Customers Have What They Need To Make The Decision To Invest In You?

Posted on June 6, 2011 by Adam Hommey (Help My Website Sell)

Check this out:

A big part of the reason why simply copy-pasting and changing a few words in someone else’s website copy is a form of website conversion suicide has to do with the questions I raise in today’s Monday Marketing Moment (our very first!)

Click Play to watch now:

All good things,
- ARH

P.S. Below, in the Comments section, please share your answer to the question I pose at the end of the video.

Posted in Conversion Conversation, Monday Marketing Moments, Sales Copy | Tagged , , , , , | Leave a comment

Why Can’t You Write Website Copy That Converts?

Posted on April 5, 2011 by Adam Hommey (Help My Website Sell)

I hear it all the time: many people just don’t enjoy writing copy for their own websites in the first place.  It can be time-consuming and take a lot of energy.  Often, it takes third (or tenth) place in the to-do list, and by the time one gets to it, they’re already spent for the day.  I get all of that.

Not only that, but I’ve seen website development projects that were supposed to be signed, sealed, and delivered in six weeks, take 4 or 5 months (or more) to complete.

Biggest hold-up in most cases?  Getting the website copy together, whether it’s the responsibility of the client, their team, or their copywriter.  (If you’re assuming the web developers should be doing this, re-check your assumptions unless they brand themselves as award-winning copywriters or greater and you’ve given them money specifically for copywriting.)  I get that, too. Continue reading →

Posted in Conversion Conversation, Copywriting, Website Conversions | Tagged , , , , , | Leave a comment