This is probably the simplest Tuesday Technology Tip we’ll ever create. Its importance is underscored by mistakes marketers make when adding hyperlinks to their webpages and blog posts that are totally ending any and all website conversion conversation. Are you doing this? Out of 15 random websites I looked at this morning, 11 (73%) are…
- ARH
P.S. Leave a comment below and tell us what other tech tips you’d like us to provide.
So far in the Discussion Group Game series, we’ve taken a good look inside a contrarian approach to shining inside a discussion group and where you should be practicing and mastering your game.
Now let’s flip it around.
The other side of Discussion Group Game is when you, as a thought leader, have your own discussion group.
Full disclosure: the #1, head-and-shoulders-above, runaway-success source of our best new prospects is our Help My Website Sell™ LinkedIn® Discussion Group. #2 is my own participation in other discussion groups.
And so can you.
The level of Discussion Group Game you attain as leader of your own group depends, more than anything else, on how effectively you curate the group. All things aside, you’re mostly likely to experience success when the following ingredients are in place. Continue reading
By pure chance, last night I discovered the answer to a mystery I’ve been trying to solve for 20 years. It was contained in a comment on a YouTube video I was casually viewing.
The really funny thing? The answer’s been sitting right under my nose since I was 10. So to speak.
- ARH
P.S. To lay the groundwork in the first place, you must, must, MUST create that initial “spark” in the website conversion conversation. How? It’s called a Business Building Landing Page.
In a recent post, I shared a formula that helps you get increased results from your participation in discussion groups.
The key point was: moving past self-promotion of ANY kind and carving your niche as a thought leader who is so well known, liked, and trusted that people will flock to you. When you reach this point, you won’t need to promote yourself at all.
Simply sharing your expertise and making a contribution will be all that’s required to get people looking you up and finding their own way to your website. In other words, ZERO “selling” of any kind will actually lead to… increased sales.
Now, let’s look at some important elements to consider when deciding which discussion groups are right for you to join. Continue reading
Many entrepreneurs, executive service providers, consultants who work with companies, medical professionals, attorneys, accountants, financial advisors, and other people I speak with on a regular basis find reasons to tell me how they’re “not internet marketers” or “not trying to sell anything”.
“You’re right. Don’t ‘sell’ anything.” That’s my typical response.
Instead, be persistently consistent via the website conversion conversation you engage in with your best prospects. Keep giving them more reasons to get to know you, find their reasons to like you, and learn to trust you. Seek and leverage opportunities to establish yourself as a thought leader in your market and niche.
Many folks just like you are upping their Discussion Group Game. No, I don’t mean “start a membership site and include a forum.” You’ve heard my thoughts on that. I mean, leverage discussion groups – both others’ and your own, on both LinkedIn® and Facebook.
Let’s begin with some key elements to help you up your Discussion Group Game in other folks’ groups: Continue reading
