Tag Archives: video marketing

Creating And Customizing HTML Video Players Using EZS3

Posted on March 27, 2012 by Adam Hommey (Help My Website Sell)

Several of our fans who regularly watch our Tuesday Technology Tip videos are asking about…the videos themselves.

As in, how do we load the streaming MP4 files to Amazon, create the players, and embed them on our blog?  Watch and learn:

Click here for the system we use to upload videos and generate players.

Also, if you wish to do something like this, just follow the above instructions twice – once to build an auto-play player, and once to build a click-to-play player.

- ARH

P.S. Please leave a comment below and tell us what you’d like us to cover in an upcoming Tuesday Technology Tip!

Posted in Internet Marketing Technology, Tuesday Tech Tips, Video Marketing | Tagged , , , , , , , , | 1 Comment

Website Video Auto-Play vs. Click-To-Play? A Checklist To Help You Decide What’s Best For YOUR Business

Posted on March 8, 2012 by Adam Hommey (Help My Website Sell)

The debate about whether videos embedded on webpages should be set to auto-play (start playing as soon as the visitor arrives) vs. click-to-play (they have to click Play) has been raging for about as long as it’s been possible to embed video on a webpage.

Like many internet marketing technology and website conversions issues, it’s a debate because (in most cases) the answer depends on one or more factors and how these factors impact YOUR audience and YOUR business.  Again, like these kinds of questions, it depends on:

  • purpose of the video,
  • purpose of the webpage it’s on
  • the target audience,
  • what audience the video is reaching (not always the same as the target audience!),
  • what audience the video is resonating with (not always the same as the above!), and
  • a lot of other things.

To help you make the best decision for your website video, on your webpage, as a part of your website conversion conversation with your audience, I’ve compiled a checklist of items to consider when deciding whether your video should “auto-play” or “click-to-play.”  Continue reading →

Posted in Conversion Conversation, Video Marketing, Website Conversions, Wordpress | Tagged , , , , , , , , | 2 Comments

Video Marketing: Easily Make Website Video Auto-Play On The First Visit Only

Posted on November 18, 2010 by Adam Hommey (Help My Website Sell)

I am frequently asked the “secret” to setting up a video on a webpage so that the first time someone visits, it plays automatically; then on subsequent visits it appears as click-to-play.

This strategy, which is proven to accelerate the conversion conversation in a way that’s dynamic without getting annoying, is very easy to implement, as you’ll see when you click Play to watch this video now:

To Ever-Increasing Website Conversions,
- ARH

P.S.  Speaking of website video, many marketers create personal video greetings for the landing pages they use in their holiday promotions.  On Monday, November 22, join us for our FREE teleclass where we show you the best ways to create, implement, and track your holiday promotions.  Click here to grab your seat now!

Posted in Conversion Conversation, Conversion Funnel, Internet Marketing Technology, Video Marketing, Website Conversions | Tagged , , , , , , , , | 7 Comments

5 Easy Steps To Trust And Credibility On Your Website

Posted on September 7, 2010 by Adam Hommey (Help My Website Sell)

WARNING: Failure to gain your audience’s trust will result in severe, debilitating sales and profits lethargy!

It’s true, and there is no way around it.  People do business with people they know, like, and trust.

Regardless of how “unique” and “niched” your products and solutions are (or you THINK they are),  I can guarantee that you have at least two competitors who are targeting your prospects and your existing customers. And, they’re targeting your prospects and customers with substantially the same thing as you have.

How do you “break through the noise” and establish yourself as the pre-eminent expert, who is worthy of your prospects’ and customers’ trust and business?   Continue reading →

Posted in Live Website Reviews, Testimonials, Video Marketing, Website Conversions | Tagged , , , , , , , , | Leave a comment