There’s only so much “you” to go around – whether that means “you personally”, or “you” as in “your business”.
Are you, as an entrepreneur, obligated to render a particular service or enter a certain market? It is always a good idea to add-on additional services just because some guru says you have to “maximize the customer relationship” by doing-all and being-all? Are you “foolish” or “leaving money on the table” if you don’t say yes to EVERY opportunity?
Let’s test this theory. Go up to someone you find attractive and ask them to meet up with you tomorrow. No warmup, no preamble, no Sarge – just ask them to meet up with you (or go on a “date” if you insist on using that word). If they say no, just explain to them that you really think they should, plus some expert you follow agrees with you, so therefore they should change their answer.
See what happens next – it will probably look something like this:
So why do so many entrepreneurs “add on” services that they don’t really want to do, or are not best equipped to perform, just because it’s (supposedly) a “natural upsell” to their primary offering?
The reason I see most often: 3 or 4 people said “wouldn’t it be nice if you did Y in addition to X?” The entrepreneur then rushes into “Y” (usually as a result of listening to the above over-generalized guru teaching) without first checking on the impact this will have on THEIR primary business (“X”).
Now, I’m not telling you to NOT offer add-on services. I do, however, want to give you food for thought before you rush in. Continue reading
