Will Your New “Add-On Service” Grow, Or Sink, Your Business?

There's only so much "you" to go around - whether that means "you personally", or "you" as in "your business". Are you, as an entrepreneur, obligated to render a particular service or enter a certain market?  It is always a good idea to add-on additional services just because some guru says you have to "maximize the customer relationship" by doing-all…
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Aflac, Hilton, GoDaddy, Trump, General Mills…And YOU?

Eric Gruber (my partner in Live Website Reviews) and I recently proclaimed that we can find website conversion mistakes on ANY website - no matter how big or small the company is. These mistakes can be costing companies hundreds, if not thousands, if not MILLIONS of dollars each year. To reinforce our bold statement, we have created a NEW, FREE,…
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Diversification: Convert More Visitors Into Customers By Mixing It Up With Them

What do snowflakes and visitors to your website have in common?  No two were created equal. Every prospect will approach you for different reasons, with different needs, even if they arrive through the same funnel, click on the same Facebook or Google ad, or attend the same teleseminar.  It's not a matter of "one size fits all" - on the…
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