Ever heard the expression “Don’t judge a book by its cover?”
In the real world, books are judged by their cover. And their title. And so it goes for information products and membership programs, among other things.
First of all, think about how you can encourage a core set of hardcore, diehard customers-for-life to buy everything you launch. Every one of my clients has one of these groups; their names are front and center among the early-responders on EVERY product and service launch. You’re the rock star, and these super-customers are your collectors.
For an illustrative example, consider my collection of albums, swag, and memorabilia featuring Top-40 artist and Grammy® nominee Benny Mardones (this is just part of it, by the way):
Wouldn’t you love for more of your customers to have tables groaning (or hard drives loaded, if you’re selling digital) under the weight of all your products?
Perhaps they recently invested $7,000 or even $10,000 in a new website. They may not be happy with it, and it took way too long just to get it posted live, but they’re already so 
