Entrepreneurs, service providers, and business owners at all points along the internet marketing continuum (from “newbie” to “guru”) recognize the importance of continually growing an opted-in e-mail list of eager prospects who want more.
This is why so many folks put so much energy into optimizing their “freebie” offer – whether it be a special report, consumer guide, 7-day e-course, audio or video recording, or even an introductory “membership” in a course or program.
Much focus is placed on tweaking titles and headlines, adjusting the amount and structure of freebie content, assigning the correct value (as in “A $97 Value – Yours FREE!”), design/redesign of the opt-in box and the language/shape/color/design of the “submit” button, and other measurements and tests that are absolutely integral to a good website conversions strategy.
This is all well and good, but I recommend you host regular teleseminars, a strategy I call “Information Telesemination”. Continue reading
