Tag Archives: social media strategy

How To Play On Someone Else’s Field, By Someone Else’s Rules, And Win!

Every month or so, Facebook implements a raft of changes, and an uproar ensues.

The latest changes include this: if you’ve built a custom welcome tab that directs visitors to LIKE your Fan Page and automatically receive a gift, the default landing tab setting that directed all who have not yet “liked” your page to this tab is about to go away.

Get as angry as you want and yell at your computer even, but remember two things:

  1. Facebook is free to you (you do not pay money to access it), and
  2. You are not Mark Zuckerberg and you are not on Facebook’s Board of Directors, and therefore you have no say in the matter.

So move on.  It’s done.  Raise a petition if you want, and have extra time to spend on that.

Have you checked out the new BENEFITS that Timelines For Brands will bring to the table, rather than bemoaning what “was”, up until now?

How about instead of dwelling on it, we instead get you even more power to do more things with your website and sales conversion strategies!

All things considered, there is a very simple way to ensure that things like this don’t turn your life, your business, or even your day upside down.  Ready?  Continue reading

Posted in Internet Marketing Technology, Social Media Marketing, Website Conversions | Tagged , , , , , , , , | Leave a comment

How I Reduced Time To Conversion From 9 Months To 39 Days: A Conversion Conversation Traceroute

In order to increase conversions on your website, you need to get more visitors.

“Like, DUH,” you’re saying. I can hear the comments now. 

“Next thing you know, he’s going to tell us we need to increase our search engine optimization, get more links to our site, and buy more Facebook ads.” Well, yes, these are all things you should be doing.

This was the result I got when I logged into Clipart and searched the word “duh”.
The rest of this article is no laughing matter.  Seriously.

What you also need to be aware of is the conversion conversation that takes place before your visitor even arrives at your website – and how, if you’re not making yourself available for this conversation with your prospects, you might as well not bother with your website. Continue reading

Posted in Blogging, Conversion Conversation, Social Media Marketing, Website Conversions | Tagged , , , , , , | Leave a comment

What You Will NOT Catch When You Fool Around With Just Anyone On Social Media (Part 3)

Here in today’s Monday Marketing Moment, learn how you could catch yourself hip-deep in something unless you proceed today on social media, as if it’s already tomorrow.

Just click the Play button…

Now, get out there and DO it!

- ARH

P.S. If you caught all four “Potterisms” in the video (not too hard to do, trust me), then social media will likely be a cakewalk for you.  Failing to do so would be a mistake.  And here’s over a dozen more.

Posted in Conversion Funnel, E-Mail Marketing, Monday Marketing Moments, Social Media Marketing, Website Conversions | Tagged , , , , , , | 4 Comments

How Social Media Saved My Car Lease

Something similar to this may have happened to you.

Nine days ago I leased a brand-new car.  And I am about to take it on its first road trip and show it to some friends of mine who are dying to see it.

It’s a beauty, too.  Fully loaded, with every conceivable option and upgrade, including built-in GPS, XM Satellite radio, and Bluetooth capability that literally transforms the entire car into an extension of my business phone as long as my Blackberry is inside the car.

Indeed, I went to the dealership asking for a “driver’s car” and that’s exactly what I got.

So imagine how fast my crests fell when I’m driving along and all of a sudden, the XM Satellite radio disappears.  As in, literally – the icon is no longer on the screen – it’s as if the XM was never there.

Then I discovered a broken trim piece in my trunk that I missed when I was looking over the car before signing for it.

And since we were now on the “there’s problems with this car” subject, I happened to notice that the floor mats I had ordered the day I leased the car still hadn’t shown up.

All covered under warranty – no problem.

And it’s not like the car wasn’t running.  Absent XM Satellite radio, and nothing I really like on regular radio, I could just listen to my Benny Mardones CDs until I could schedule the repair.  The trim piece could be fixed at the same time.  And it runs without floor mats, though I wish I could protect the carpet better.

No big deal.

But…then…it became a BIG problem. Continue reading

Posted in Service Recovery, Social Media Marketing, Website Conversions | Tagged , , , , , | 2 Comments

What Is Your REAL Mailing List?

Many internet marketers have been taught to think of their “mailing list” as “those people who have opted in and who receive my newsletter.”

True, you must have an internet marketing and conversion conversation strategy that is constantly pulling your visitors to your website, from wherever they are now, so they join your opt-in mailing list and buy your products.

But in reality, you have SEVERAL “lists”.  Consider the following:

  • Your friends on your personal Facebook profile see your status updates, posts, comments, and event invites
  • The followers of your Facebook Fan page do, too
  • Same with your LinkedIn® contacts and discussion group members
  • And your Twitter followers
  • Plus the people who subscribe to the RSS feed on your blog
  • Not to mention those folks who are your MySpace buddies, even though you haven’t logged in there in two years!
  • How about Squidoo, StumbleUpon, Digg, del.icio.us, NetVibes, Reddit, Rojo, Google Buzz, Technorati…oh me, oh my!

If you’re relying on your opted-in subscriber list alone to butter your bread, you’re missing out, big-time.

Here’s why. Continue reading

Posted in Conversion Funnel, Customer Contact, E-Mail Marketing, Social Media Marketing, Video Marketing | Tagged , , , , , , | Leave a comment