I constantly coach my clients to Emancipate the POWER of INFORMATION through common technology to maximize their website’s automatic role in their business’s keep-in-touch strategy. We all know that the surest way to sales is through systematic and regular follow-up with customers and prospects.
You need to let your website speak for itself when it comes to keeping in touch with your audience. There are several easy tools you can implement right now to give your website its own voice so it can speak for you while you continue to run your business and live the full, rich entrepreneurial lifestyle.
1) Offer a free gift just for stopping by.
On every page of your website, there needs to be a free download – a special report, audio or video – that visitors can get just by entering their name and e-mail address. The free gift must contain a tangible, real-world benefit that your visitor can implement and benefit from right now. Once they see how much your “free stuff” positively impacts their business and life, they are more likely to want to invest in you.
Talking about free gifts, get my free video on “The 5 Deadly Website Mistakes”.
2) Invite them back for regular visits.
When a visitor downloads their gift, the next step is to systematically follow up with them. When you use an e-commerce marketing solution like http://www.OnlineSalesCart.com, you can load a series of follow-up e-mails in an autoresponder that your opted-in list automatically receives. They can be scheduled to be sent at any interval – daily, every three days, every week, or at random intervals. One of our Live Website Reviews customers consistently makes 70% of sales on one of their e-books as a result of previous visitors who read these follow-up emails.
Learn more about this shopping cart solution at http://www.OnlineSalesCart.com
3) Check in every couple of weeks or so (if not more).
Once you have your shopping cart account set up and have an opt-in mailing list collecting leads, the next step is to start publishing an ezine. Be sure to send your ezine at regular intervals – at least twice a month. When you send a regular ezine, your list gets used to hearing from you, and even if they don’t read every edition (they usually won’t), they’ll become more familiar with you over time.
4) Fire up your blog.
There are three things you must do with your blog to enable it to speak for itself. The first is to “burn” the feed through Feedburner, a free syndication service owned by Google. By doing this, you plug your blog into “the heart of Google.” This makes it super-easy to not only gain subscribers for your blog, but communicate with them automatically.
The second is to add plugins that enable your visitors to easily share your posts on social media outlets like Facebook, Twitter, LinkedIn®, Digg, StumbleUpon, del.icio.us, Technorati, and others. Sharing your blog posts should be as easy as a couple mouse clicks.
Along these same lines, the third thing… using a combination of plugins and apps, set your blog up so that whenever you publish a new post, it automatically shows up on your Facebook, Twitter, and LinkedIn® profiles. This takes about 15 minutes tops to do, and instantly quadruples your market exposure every time you add a new post.
Simply put: help your website speak for itself, and you will dramatically increase your website sales conversions.
For even more ways on how to increase your website conversions check out my new website design secrets revealed course, where you will discover…
- Proven, easy-to-do-by-you strategies to gain more visitors and raise your website’s rank in the search engines
- How to multi-purpose 300-500 words of your powerful insights to benefit several areas of your website design and internet marketing strategy, pretty much all at once
- The reason why driving traffic to your website is only half the battle for more sales, more subscribers, more members, and more customers – what else do you need to be doing?
- The small changes that can generate BIG INCREASES in your website conversions – meaning more subscribers, more buyers, and more members!
- The unbelievable website content and copy mistakes that service professionals make way too often that are costing them dearly in dissatisfied prospects they don’t even hear from.
Get this course now at:
http://www.websitedesignrevealed.com
Several different sources (notably Christian Mickelsen who shared this with me) think you are, or may be. One small change could yield BIG results for your improved website sales and online profits.
