Tag Archives: listbuilding

Information Telesemination: Why Teleseminars Are Better For Faster Turbo-Listbuilding

Posted on December 15, 2011 by Adam Hommey (Help My Website Sell)

Entrepreneurs, service providers, and business owners at all points along the internet marketing continuum (from “newbie” to “guru”) recognize the importance of continually growing an opted-in e-mail list of eager prospects who want more.

This is why so many folks put so much energy into optimizing their “freebie” offer – whether it be a special report, consumer guide, 7-day e-course, audio or video recording, or even an introductory “membership” in a course or program.

Much focus is placed on tweaking titles and headlines, adjusting the amount and structure of freebie content, assigning the correct value (as in “A $97 Value – Yours FREE!”), design/redesign of the opt-in box and the language/shape/color/design of the “submit” button, and other measurements and tests that are absolutely integral to a good website conversions strategy.

This is all well and good, but I recommend you host regular teleseminars, a strategy I call “Information Telesemination”.   Continue reading →

Posted in Conversion Conversation, Conversion Funnel, E-Mail Marketing, Help My Website Sell™ Free Events, Website Conversions | Tagged , , , , , , | 2 Comments

3 Reasons Why Your Current Website Presence May Be Wrecking Your Business

Posted on November 17, 2011 by Adam Hommey (Help My Website Sell)

You may think your website is a “little old” or “in need of a little updating.”

It could be worse.

Actually, there’s a good chance your current website presence may, in the age of social media, be wrecking your business.

Take note: if even one of the following is the case for you, it’s probably costing you more customers than you can afford to lose…

1) The first-time visitor has no way of “checking in”. No opportunity for your visitor to enter their name and e-mail address to receive a tantalizing free offer? Impossible for your visitor to connect, circle, fan, or follow you in the social media sphere? That’s like inviting people to stop by your house and pretending to be out when they knock on the door.

I can’t emphasize this enough: you CANNOT rely on social media to be your “list.” What if they shut down, ban you, or the one that’s “hot” right now, where you’ve invested so much time and effort, becomes the next MySpace? (Already there are emerging indicators that Facebook, of all things, might be headed there eventually as Google+ continues to attract more users and prove better for SEO purposes. So listen up.) Have you thought about this? Continue reading →

Posted in Conversion Conversation, Language, Sales Conversion Strategies, Social Media Marketing | Tagged , , , , , | Leave a comment

How To Overcome Fear Of Squeeze Pages

Posted on September 15, 2011 by Adam Hommey (Help My Website Sell)

Are you, or is someone you know, afflicted by a malady known as Fear Of Squeeze Pages?

It looks something like this:  typically, the marketer who owns the website will be reluctant to ask website visitors to enter their first name and e-mail address in exchange for something of free value.

Here are four of the top symptoms that indicate a diagnosis of Fear Of Squeeze Pages:

Symptom #1: “When I visit a bookstore for the first time, they don’t make me give them my e-mail address before they let me browse the selection.”

Okay, my first question is this: if you do not gather e-mail contact information from interested prospects, how do you plan to build a relationship with them?

How do you communicate value?  How do you begin the process (which can take months, even years in some cases) of helping your prospects get to know you, so they can decide to like you and come to trust you?

No matter how big of a button you have on your site that says “Bookmark This Site”… they won’t.  Even if they did, the prospect is not going to start each day by saying “I better go check in on Karen’s blog in case she wrote something.”  Doesn’t happen that way.  YOU must keep pulling THEM back to you.

That’s how I’d address Symptom #1. Continue reading →

Posted in Conversion Funnel, E-Mail Marketing, Website Conversions | Tagged , , , , , | 3 Comments

The Opt-In Form Debate: How Much Information Should You Ask For On the First Contact?

Posted on January 11, 2011 by Adam Hommey (Help My Website Sell)

The purpose of e-mail marketing is to nurture the conversion conversation that transforms your prospects into buyers, members, clients, and customers for life. Your job is to get your prospects to know you, like you, and trust you so they take the next steps with you.

Sometimes this takes minutes, but on average, it will probably take several months.

All of this begins with that first contact – that first visit to your website, that first click on your squeeze page, that first registration for your free teleseminar you’re hosting with that other marketer whose list they’re already on.

Which begs the question: when asking this new prospect to join your mailing list, how much information should you ask for? Continue reading →

Posted in Conversion Conversation, Conversion Funnel, Customer Contact, E-Mail Marketing, Free Offers, Website Conversions | Tagged , , , , , , | 7 Comments

Aflac, Hilton, GoDaddy, Trump, General Mills…And YOU?

Posted on January 7, 2011 by Adam Hommey (Help My Website Sell)

Eric Gruber (my partner in Live Website Reviews) and I recently proclaimed that we can find website conversion mistakes on ANY website – no matter how big or small the company is.

These mistakes can be costing companies hundreds, if not thousands, if not MILLIONS of dollars each year.

To reinforce our bold statement, we have created a NEW, FREE, INSTANT Special Report where we outline 14 mistakes that even top companies and brand names are making.

(To cut to the chase and access it now, just click here: http://www.14websiteconversionmistakes.com/)

Now, to many of the “big name” companies we describe within this report – the money they may be losing may be like pennies to them – and that’s fine.

And it’s also true that no one can “think of everything” and there are only “so many hours in a day” – which is why you should always seek more knowledge and become open to new ideas and opportunities that might help your website and your business.

So, can YOU afford to keep losing hundreds or thousands of dollars in lost opportunities simply because you “let go” some easily-made adjustments or fixes?

Click here to find out what they are:

http://www.14websiteconversionmistakes.com/

Related question: do you have enough money to spare to rest on your laurels and not test, test, and test, and try different things? For example, if your webmaster invoices you $100 for the hour it takes to make a change on your website and it gets you one $300 sale, have you not just made 3:1 return-on-investment?

If the top companies and internet marketers are making these mistakes, don’t you think you can be doing the same, exact thing?

Click here to get your exclusive access to our loaded-with-action special report, right now:

http://www.14websiteconversionmistakes.com/

“See you” on the other side,

- ARH

P.S. One thing I think you’ll like about this report are the numerous videos, which are miniature “Live Website Reviews” – you’ll get a sneak peek at how our process works. For example, check out the one I recorded about how a leading domain registrar could improve its upsell process – but not the way many people think they should!

Again that link:

http://www.14websiteconversionmistakes.com/

Posted in Blogging, Conversion Conversation, Conversion Funnel, Customer Contact, E-Mail Marketing, Free Offers, Live Website Reviews, Shopping Cart Abandonment, Social Media Marketing, Website Conversions | Tagged , , , , , , , , | Leave a comment