listbuilding strategies

Uhhh, Why Are You Panicking Over The Canada Anti-Spam Law (CASL)?

Business creators are freaking out over CASL (the Canadian Anti-Spam Law) that goes into effect on Tuesday, July 1, 2014. Out of the fear, confusion, and uncertainty, otherwise-savvy marketers are finding themselves making really dumb marketing moves like blasting their lists begging their subscribers to "re-confirm".  We already know this is a sure-fire way to destroy your list, which is…
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Are You Making This “Amateur” Mistake During Interviews?

When you see thought leaders in your industry, market, or niche - your competitors - being interviewed on TV, radio, and live-stream internet shows... ...have you noticed they rarely, if ever, say "go to my website,, and enter your name and e-mail address to get my free report"? Media "pros" know that by asking the viewers to do this,…
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