Tag Archives: know like and trust

The “One And Only Way” To Fail Miserably

Posted on May 14, 2012 by Adam Hommey (Help My Website Sell)

This is a Monday Marketing Moment I wish I didn’t have to create.  However, I see too many situations to this day, similar to the one I encountered 6 years ago, where a promising product or book launch is doomed to failure because the creator is betting all-in on a really bad, stupid strategy that won’t work.

Please, take careful heed of the questions you must ask yourself – and ask them!

- ARH

P.S. Or, you could get me on tap, and I’ll ask you, every single week.  You’ll be sharper and more successful.

 

Posted in Building Your Business, E-Mail Marketing, Monday Marketing Moments, Product Launches | Tagged , , , , , , , , , | Leave a comment

“This Is How I Roll!”

Posted on April 23, 2012 by Adam Hommey (Help My Website Sell)

Do you know someone who’s hard to get a hold of sometimes, take a definite “My Way” approach to how they do things, but shows up in the darnedest places and you’re always delighted to see them?

- ARH

P.S. Have I heard from you yet?  I want to hear from you with your thoughts and ideas on new ways we can serve you even more.  Give me one moment of your time and I’ll give you one HOUR of mine.  Learn how at http://www.shareideaswith.me/

 

Posted in Building Your Business, E-Mail Marketing, Monday Marketing Moments, Social Media Marketing | Tagged , , , , , , , , , | Leave a comment

Discussion Group Game: The Ultimate “Sell Without Selling” Strategy, Part 2

Posted on April 5, 2012 by Adam Hommey (Help My Website Sell)

In a recent post, I shared a formula that helps you get increased results from your participation in discussion groups.

The key point was: moving past self-promotion of ANY kind and carving your niche as a thought leader who is so well known, liked, and trusted that people will flock to you.  When you reach this point, you won’t need to promote yourself at all.

Simply sharing your expertise and making a contribution will be all that’s required to get people looking you up and finding their own way to your website.  In other words, ZERO “selling” of any kind will actually lead to… increased sales.

Now, let’s look at some important elements to consider when deciding which discussion groups are right for you to join. Continue reading →

Posted in Building Your Business, Conversion Conversation, Social Media Marketing, Website Conversions | Tagged , , , , , , , , , , , , , | 2 Comments

Discussion Group Game: The Ultimate “Sell Without Selling” Strategy, Part 1

Posted on March 29, 2012 by Adam Hommey (Help My Website Sell)

Many entrepreneurs, executive service providers, consultants who work with companies, medical professionals, attorneys, accountants, financial advisors, and other people I speak with on a regular basis find reasons to tell me how they’re “not internet marketers” or “not trying to sell anything”.

“You’re right.  Don’t ‘sell’ anything.”  That’s my typical response.

Instead, be persistently consistent via the website conversion conversation you engage in with your best prospects.  Keep giving them more reasons to get to know you, find their reasons to like you, and learn to trust you.  Seek and leverage opportunities to establish yourself as a thought leader in your market and niche.

Many folks just like you are upping their Discussion Group Game.  No, I don’t mean “start a membership site and include a forum.”  You’ve heard my thoughts on that.  I mean, leverage discussion groups – both others’ and your own, on both LinkedIn® and Facebook.

Let’s begin with some key elements to help you up your Discussion Group Game in other folks’ groups: Continue reading →

Posted in Building Your Business, Conversion Conversation, Social Media Marketing | Tagged , , , , , , , | 3 Comments

Words Vs. Responses And The Website Conversion Conversation, Part 2

Posted on March 22, 2012 by Adam Hommey (Help My Website Sell)

Recently, I explored the concept that your prospects and customers may respond in ways that don’t necessarily match the words they are saying.

The human mind is an interesting organism, to say the least.

Let’s begin with a fun exercise…

Read the following and count how many times you see the letter F…

FINISHED FILES ARE THE RE
SULT OF YEARS OF SCIENTI
FIC STUDY COMBINED WITH
THE EXPERIENCE OF YEARS…

Write down your answer and we’ll come back to this.

Subtle Semantics Streamline Success!

Before we go into some examples of the big power behind small words, here is an example of how subtle semantics play a role in our interpersonal relationships.

Let’s say you promised to send me an important e-mail today.  You absolutely follow-through; you even add a note that says “please confirm you received this.”

Fast-forward to tomorrow morning. I don’t see your e-mail in my Inbox.  Checked my spam and junk folders.  Made sure it wasn’t attached to some other thread in my Gmail.  Nope.

Now, your phone is ringing.  It’s me.   I could approach it two different ways.  Just read each and compare your reactions – pay attention to your physiology, sense of tension vs. relief, and anything / everything else that comes up:

  • “You didn’t send the e-mail.”
  • “I didn’t receive the e-mail.”

Let’s look at some examples of how the smallest words influence the biggest responses. Continue reading →

Posted in Calls To Action, Conversion Funnel, Language, Website Conversions | Tagged , , , , , , , , , | 1 Comment