Two Words That Converted 4% Of An Entire List In One Hour

In yesterday's Monday Marketing Moment, I revealed that adding two little words to the subject line of an e-mail played a pivotal role (funny thing) in converting almost 4% of an entire opted-in subscriber list to register for a teleseminar within one hour of the e-mail going out. Indeed: it was a funny thing. Now: are you ready for the…
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