Tag Archives: conversion conversation

When Is The Right Time To Ask Your Website Visitor To Opt-In?

Posted on September 22, 2011 by Adam Hommey (Help My Website Sell)

In an earlier post, I showed you several methods and mindsets that help internet marketers overcome that malady known as Fear Of Squeeze Pages.

Symptom #4 – “why would someone want to give me their personal information before they have a chance to see what I have to offer?” – brings up an interesting point, aside from the prescription I offered earlier.  Namely:

When Is The Right Time To Ask For Their Name And E-Mail Address?

The short answer is usually, “the sooner you get them on your list, the sooner the website conversion conversation starts flowing”.  However, there are a few key points to keep in mind.  Continue reading →

Posted in Conversion Conversation, Conversion Funnel, E-Mail Marketing, Social Media Marketing, Website Conversions | Tagged , , , , , , , , | Leave a comment

Website Conversion Conversation: Staying Consistent When Your Message Changes

Posted on September 1, 2011 by Adam Hommey (Help My Website Sell)

Here’s a fact of life: the world of internet marketing is constantly changing.  What you swore on a thousand oaths was 100%, absolutely, no-doubt-about-it correct and true six months ago (or even six weeks ago) … may not be so cut-and-dried today.

Could be, due to the results you’ve been getting putting your teachings into action, you’ve learned that a different way of going about things might get you better results when you go about striking up the website conversion conversation and then closing the deal.

Maybe you have a realization, or learn just from being in the market, that something you previously said was irrelevant, is now uber-relevant (or vice versa).

Or perhaps, what you advocated six months ago is no longer valid due to changes beyond your control, such as shifts in your market, economic events, cultural events, technological advances, the emergence of different centers of thought leadership, Google changing the game, or whatever.

So what are you now, a flip-flopper? Continue reading →

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How I Reduced Time To Conversion From 9 Months To 39 Days: A Conversion Conversation Traceroute

Posted on June 30, 2011 by Adam Hommey (Help My Website Sell)

In order to increase conversions on your website, you need to get more visitors.

“Like, DUH,” you’re saying. I can hear the comments now. 

“Next thing you know, he’s going to tell us we need to increase our search engine optimization, get more links to our site, and buy more Facebook ads.” Well, yes, these are all things you should be doing.

This was the result I got when I logged into Clipart and searched the word “duh”.
The rest of this article is no laughing matter.  Seriously.

What you also need to be aware of is the conversion conversation that takes place before your visitor even arrives at your website – and how, if you’re not making yourself available for this conversation with your prospects, you might as well not bother with your website. Continue reading →

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Do Your Customers Have What They Need To Make The Decision To Invest In You?

Posted on June 6, 2011 by Adam Hommey (Help My Website Sell)

Check this out:

A big part of the reason why simply copy-pasting and changing a few words in someone else’s website copy is a form of website conversion suicide has to do with the questions I raise in today’s Monday Marketing Moment (our very first!)

Click Play to watch now:

All good things,
- ARH

P.S. Below, in the Comments section, please share your answer to the question I pose at the end of the video.

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Converting Website Visitors: Why Aren’t They Taking Action?

Posted on April 19, 2011 by Adam Hommey (Help My Website Sell)

Many marketers consider a 3% conversion rate from their sales letter or product information page to be very good.

These same marketers also understand how valuable even 1% improved conversion can be to their profit margin.

Case in point:  Product sells for $297.  Out of 500 visitors, 3% (or 15) buy it, bringing in $4,455.00.  So just 1% more = 5 more buyers = $1,485 – an additional 33% in revenue.

If there was one small thing you could do with your sales letter or product page, or one piece of intelligence you had that helped you correct a deal-breaking mistake… or even a way you could get your visitors to tell you why they’re not buying today… what would that be worth to you? Continue reading →

Posted in Conversion Conversation, Conversion Funnel, Internet Marketing Technology, Sales Copy, Website Conversions | Tagged , , , , , , | 1 Comment