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The “About” And “Media” Pages: Dead-End Cul-De-Sacs Or Visitor Conversion Engines?

Look: I get SO frustrated when I visit a website and end up flipping through pages of content that doesn't lead to anything... when the content doesn't tell me what the next steps are, or what actions I should take. Your website's reason for being is to grow your business.  Period. Whether your end conversion goal is more registrations for…
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