7 Ways That Doing More Of Something Gets You Increased Conversions

At a seminar I attended a few years ago (Big Seminar 13 to be exact) I was onstage as a participant with “The World’s Fastest Hypnotist”, Marshall Sylver.  For those of you familiar with Marshall’s presentations in general, I was the designated “Queeblian translator” and “exit greeter.”  Good times.

During his teaching presentation the next day, Marshall gave some great weight loss advice.  You typically don’t hear about him being a weight-loss guru per se, but I think he was onto something with one of his weight-loss recommendations:

“Eat less.  Move around more.”

Whoa.

For what it’s worth, applying this philosophy will boost your website conversions, too.  Let’s have a look…

To become a better blogger: blog more.  Attending 35 webinars about becoming a better blogger won’t show you 1/10 of what you’ll learn about what converts more prospects into customers, than you’ll glean by persistently inviting them to consume your message.  You’ll see what content gets more people to take the actions you want them to take, and what falls on deaf ears.  Do more of the former and none of the latter.

To become a better copywriter: write more.  I’m not a “copywriter” but I can write compelling copy that converts, plus I can look at someone else’s copy and tell you why it is more or less likely to convert.  I became good at this not just by taking courses, but mostly through years of effort, trial and error, and discovering what works – then doing more of it and less of what doesn’t work. 

To get better at product creation: develop more products.  (Speaks for itself.)

To become known, liked, and trusted: put yourself out there more.  Think about the people in your life (family, friends, colleagues) who you know, like, and trust.  Did it happen overnight?  If all your audience ever hears from you is you telling them to buy your stuff, by definition you’re saying you have no use for them unless they pay you first.  Do you have to pay your family, friends, and colleagues before they give you time of day?  If so, get new ones.

To increase e-mail open and click-through rates: e-mail your list more.  Listen up: the small handful of people who complain about how you send “way, way too many” e-mails aren’t going to invest in you anyway.  If you offered what they needed, they’d demand you send more, not less.  Meanwhile you have all these other subscribers who devour your ezine every week as soon as they receive it.  They typically won’t reveal this to you until they’ve been reading it for a good, long while – months usually.

To hone your skills as a public speaker: get in front of audiences more.  (Crazy thought huh?)

To attract more customers who want the new products and services you really want to offer: talk about that stuff more.  Stop talking about stuff you don’t want to do anymore.  Reframe all conversations from the old to the new.  If your interlocutor insists on referring to what you offered last year and won’t change the subject, end the conversation.  Harsh words?  Yeah… and?  Simply assign ALL your bandwidth to the things you want IN your business and life and there won’t be room for anything else.

See a theme?

Stop doing what you shouldn’t be doing and start doing what you must be doing.

Yes, you can.

- ARH

P.S. When someone expresses an interest in Help My Website Sell™ Business-Boosting Coaching And Consulting, we begin by discovering where their business energy and focus are misplaced, then develop strategies, specifically for them, to help change the scenery.  That’s where we gain initial traction.