Category Archives: Monday Marketing Moments

The “One And Only Way” To Fail Miserably

Posted on May 14, 2012 by Adam Hommey (Help My Website Sell)

This is a Monday Marketing Moment I wish I didn’t have to create.  However, I see too many situations to this day, similar to the one I encountered 6 years ago, where a promising product or book launch is doomed to failure because the creator is betting all-in on a really bad, stupid strategy that won’t work.

Please, take careful heed of the questions you must ask yourself – and ask them!

- ARH

P.S. Or, you could get me on tap, and I’ll ask you, every single week.  You’ll be sharper and more successful.

 

Posted in Building Your Business, E-Mail Marketing, Monday Marketing Moments, Product Launches | Tagged , , , , , , , , , | Leave a comment

Know Your True ROI, Save Time, Build Goodwill!

Posted on May 7, 2012 by Adam Hommey (Help My Website Sell)

Refund requests on information products are no fun, especially when you did nothing wrong.  It sucks to have to give back that money, especially if you’ve already spent it (many entrepreneurs know exactly what I mean by that).

But where is your REAL cost?  What is your REAL ROI?  What actions could lead to future increased website conversions?

- ARH

P.S. Although the client did not agree with my initial recommendation, he regularly reminds me of the value I provide challenging him to prove the validity of what he wants to do with his business.  He’s a brilliant guy, and having a brainstorming partner helps that brilliance shine even more radiantly.

Posted in Customer Contact, Membership Programs, Monday Marketing Moments | Tagged , , , , , , , | 2 Comments

Why People Don’t Trust Membership Programs

Posted on April 30, 2012 by Adam Hommey (Help My Website Sell)

Recruiting new members into your membership program is challenging enough just from the perspective of demonstrating value.  Now let’s throw in the “fear factor”, even for a measly $9.95/mo or $27/mo program, brought about by a horror story too often experienced:

- ARH

P.S.  This a classic example of the kinds of gaps we help our clients fill through our Weekly Brainstorming & Accountability Coaching.

 

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“This Is How I Roll!”

Posted on April 23, 2012 by Adam Hommey (Help My Website Sell)

Do you know someone who’s hard to get a hold of sometimes, take a definite “My Way” approach to how they do things, but shows up in the darnedest places and you’re always delighted to see them?

- ARH

P.S. Have I heard from you yet?  I want to hear from you with your thoughts and ideas on new ways we can serve you even more.  Give me one moment of your time and I’ll give you one HOUR of mine.  Learn how at http://www.shareideaswith.me/

 

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Why Are We Here Today?

Posted on April 16, 2012 by Adam Hommey (Help My Website Sell)

Just the other day I was getting my Discussion Group Game on and saw two comments from fellow group members that caused me to critically re-think an anecdote about “poverty mindset” I had been telling for years.

Along the way it helped me see how mis-evaluating such a mindset can cut someone off from opportunities to convert new prospects into customers:

- ARH

P.S. One of the smart folks who have invested in Help My Website Sell™ Business-Boosting Coaching And Consulting discovered that the real issue was not price point, but rather something similar to what we explore in the video above.  Big difference.

Posted in Building Your Business, Monday Marketing Moments, Sales Conversion Strategies, Website Conversions | Tagged , , , , | Leave a comment